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Traditional Embroideries of India
TRAMONTINA Plenus Stainless Steel Fruit Knife/, 12cm/4.7″ | …
TRAMONTINA Plenus Stainless Steel Vegetable and Fruit Knife/…
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Treo by Milton All Fresh Borosilicate Glass Lunch Box Set of…
Truly Eco 100% Natural 680ml Green Leaf Design Bamboo Bowl |…
Truly Eco 100% Natural 9″ Green Floral Design Round Bamboo P…
Truly Eco 100% Natural Fiber 11″ Paradise Design Round Bambo…
TrustBasket Bramble Magnetic Planter for Fridge | Rust Resis…
TrustBasket Gardening Plant Cutter | Garden Pruner | Garden …
TrustBasket Table Top Planter Bowl with Saucer – Blue | Flow…
TURBID Washer Pads,Universal Anti-Vibration Anti-Slip Mute E…
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.